En este trabajo se revisan las diferentes teorías que fundamentan las bases científicas de la modificación de los comportamientos humanos en relación con la adopción de conductas saludables. Se analizan las distintas fases del proceso de adopción de un comportamiento en el marco de una intervención de educación sanitaria. También se describen las intervenciones en educación sanitaria en el marco de la atención primaria de la salud, poniendo especial énfasis en el consejo médico, así como en las bases de las intervenciones grupales y comunitarias. Finalmente, se analiza la efectividad de la educación sanitaria. Concepto de educación sanitaria e introducción al proceso educativo
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